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  James R. Pierce
James R. Pierce was born in New York in 1922. In Rye his family lived at 37 Onondaga St. and were members of the Presbyterian Church. James enlisted in 1944 and served in the U.S. Navy during World War II.
Pierce-Dyer The Alfred J. Keigs, the Marshall E. Keigs and Mr. and Mrs. Newton D. BJch, all of Hinsdale, were In Cleveland recently for the marriage of Miss Margaret Belle Dyer and James Robinson Pierce, son of Mr and Mrs. Marvin Pierce of Rye, N. Y. The wedding took place in St. Paul's Episcopal church in Cleveland Heights, with a reception at the Country club given by the bride's parents, Mr. and Mrs. Charles Dickey Dyer Jr. After a wedding trip to Maine, Mr. Pierce and his bride are at home in Rye.
James Robinson Pierce, a publishing consultant to Sports Afield magazine and brother of Barbara Bush, the former First Lady, died on Tuesday at his home in Katonah, N.Y. He was 71. He died after a long illness, said his son Scott Pierce 3d.
 The son of Marvin Pierce, chairman of McCall's Corporation, and Pauline Robinson Pierce, Mr. Pierce spent his entire career in the publishing business. For the last seven years he was a consultant to Sports Afield, a Hearst publication.
An ardent hunter and fisherman, he had also been a consultant to Outdoor Life and several sports magazines, his family said.
He was born in New York City and grew up in Rye, N.Y., graduating from the Taft School in 1942 and Bowdoin College in 1946. He was a strong athlete, lettering at each school in four varsity sports: hockey, baseball, football and track.
During World War II, he served in both the Army and the Navy.
Besides his sister, Barbara Bush, and son, Scott, both of Houston,TX; he is survived by his wife of 43 years, the former Margaret Belle Dyer; a daughter, Margaret Peters of Rye; two other sons, Marvin Pierce 2d of Pensacola Beach, Fla., and James R. Pierce Jr. of Houston; another sister, Martha Rafferty of Bloomfield, Conn.; a brother, Scott Pierce of Rye, and seven grandchildren.
A memorial service will be held today at 11 A.M. at St. Matthew's Episcopal Church, Route 22, Bedford, N.Y.
Published: June 25, 1993 The New York Times
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